NBA Playoffs 2009 have made a mark in television history. It has
scored maximum number of viewers in history than any other sport or
program. As data released by AC Nielsen Media Research, NBA Playoffs have been watched by more than 10 million viewers across US. Data includes the figures for pay per viewing. Major channels like ESPN, TNT have earned advertising profits more than any single season in the history of 25 years. Still the Playoffs are not over. It is expected that viewership will go high and these numbers will climb further to add to history. It has earned great amount of advertising revenue for top TV channels.